Mayo Clinic Center for Social Media Director to Take Part in 'Healthier Cities' Panel During RNC

Friday, August 24, 2012

ROCHESTER, Minn. — Lee Aase, director of the Mayo Clinic Center for Social Media, will be in Tampa, Fla., on Monday, Aug. 27, to participate in a panel discussion on "Building Healthier Cities" produced by The Atlantic and National Journal in conjunction with the Republican National Convention.

WHO: Lee Aase, Director, Mayo Clinic Center for Social Media

WHAT: "Building Healthier Cities" panel discussion

WHERE: The event will take place at the Atlantic Media Headquarters for its RNC Convention coverage, Carne Chophouse, 1536 East 7th Ave., in Tampa. It will be webcast from the Atlantic Live site http://events.theatlantic.com/presidential-conventions/2012/.

WHEN: Monday, Aug. 27, from 2–3:30 p.m. EDT

WHY: The discussion will explore investment in community health through public-private partnerships and innovative delivery of care. For more information on the program, contact Logan Elsass, lelsass@theatlantic.com.

Background: Lee Aase is director of the Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care. Mayo Clinic has the most popular medical provider channel on YouTube and active, popular outposts on Twitter and Facebook. Mayo Clinic is a pioneer in hospital blogging, and last year created an online community for patients at http://connect.mayoclinic.org/ and a heart health awareness campaign. The Social Media Health Network, a service of the Mayo Clinic Center for Social Media, provides resources for organizations and individuals to apply social media to health care.

Aase will be available for interviews Monday until 1:30 p.m. and immediately following the event.

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