Tuesday, October 18, 2011
WHO: The Mayo Clinic Center for Social Media is hosting a summit on the use of social media in health care.
WHERE: Kahler Grand Hotel, 20 Second Ave. SW, Rochester, Minn., Heritage Ballroom/Windsor Ballroom. View live webcasts of summit sessions.
WHEN: Tuesday, Oct. 18, and Wednesday, Oct. 19.
WHAT: The following sessions will be webcast live. All times are CDT.
Tuesday, Oct. 18:
How has social media changed health care communications? — Ed Bennett, manager of web operations at the University of Maryland Medical Center.
Luncheon keynote: The power of the e-patient: how patient advocates convinced physicians to study SCAD, spontaneous coronary artery dissection. Moderator: Chris Gade, Division Chair, Division of External Relations, Department of Public Affairs. — Participants: Katherine Leon and Laura Haywood-Cory, WomenHeart Champions; Sharonne Hayes, M.D., director, Mayo Clinic Women's Heart Clinic; Marysia Tweet, M.D., Mayo Clinic; Traci Klein, Mayo Clinic Public Affairs.
How to inspire conversations about health: A behind-the-scenes look at the creation of the Kaiser Permanente Center for Total Health in Washington. — Participants: Danielle Cass, national PR and media communications, Kaiser Permanente; Julie Norris, executive director, Kaiser Permanente Center for Total Health.
Social media = ROI? Measuring your social media efforts. — Chris Boyer, director, digital marketing and communications, Inova Health System.
Special keynote: How to encourage your physicians to engage and empower your audience through social media. — Wendy Sue Swanson, M.D., M.B.E., Seattle Children's Hospital, author of hospital pediatric health blog Seattle Mama Doc.
Wednesday, Oct. 19:
9-10 a.m. — Use storytelling to create powerful content that will garner coverage in traditional media and get buzz online. — Justina Chen, former executive communications manager, speechwriter and publicist for Robbie Bach, president of Microsoft's entertainment and devices division.
Small hospital with shrinking budget? How to stretch resources to reach social media goals. — Bill Kennedy, marketing director at Jamestown Regional Medical Center in North Dakota.
11:30 a.m.-12:30 p.m.
Closing keynote: How e-patients and social media are transforming health care. Dave deBronkart, "e-Patient Dave."
E-patient forum: how can social media make health care more patient-centered? — Mayo Clinic Center for Social Media patient/caregiver scholarship recipients lead the discussion, sharing their stories about using social media to improve their health care experiences and shape care for others.
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