Social Media Summit Webcasts Include Women Heart Research Activists, 'E-Patient Dave'

Tuesday, October 18, 2011

WHO: The Mayo Clinic Center for Social Media is hosting a summit on the use of social media in health care.

WHERE: Kahler Grand Hotel, 20 Second Ave. SW, Rochester, Minn., Heritage Ballroom/Windsor Ballroom. View live webcasts of summit sessions.

WHEN: Tuesday, Oct. 18, and Wednesday, Oct. 19.

WHAT: The following sessions will be webcast live. All times are CDT.

Tuesday, Oct. 18:

10:15-11:15 a.m.
How has social media changed health care communications? — Ed Bennett, manager of web operations at the University of Maryland Medical Center.

12-1 p.m.
Luncheon keynote: The power of the e-patient: how patient advocates convinced physicians to study SCAD, spontaneous coronary artery dissection. Moderator: Chris Gade, Division Chair, Division of External Relations, Department of Public Affairs. — Participants: Katherine Leon and Laura Haywood-Cory, WomenHeart Champions; Sharonne Hayes, M.D., director, Mayo Clinic Women's Heart Clinic; Marysia Tweet, M.D., Mayo Clinic; Traci Klein, Mayo Clinic Public Affairs.

1:15-2:15 p.m.
How to inspire conversations about health: A behind-the-scenes look at the creation of the Kaiser Permanente Center for Total Health in Washington. — Participants: Danielle Cass, national PR and media communications, Kaiser Permanente; Julie Norris, executive director, Kaiser Permanente Center for Total Health.

2:30-3:30 p.m.
Social media = ROI? Measuring your social media efforts. — Chris Boyer, director, digital marketing and communications, Inova Health System.

3:45-4:45 p.m.
Special keynote: How to encourage your physicians to engage and empower your audience through social media. — Wendy Sue Swanson, M.D., M.B.E., Seattle Children's Hospital, author of hospital pediatric health blog Seattle Mama Doc.

Wednesday, Oct. 19:
9-10 a.m. — Use storytelling to create powerful content that will garner coverage in traditional media and get buzz online. — Justina Chen, former executive communications manager, speechwriter and publicist for Robbie Bach, president of Microsoft's entertainment and devices division.

10:15-11:15 a.m.
Small hospital with shrinking budget? How to stretch resources to reach social media goals. — Bill Kennedy, marketing director at Jamestown Regional Medical Center in North Dakota.

11:30 a.m.-12:30 p.m.
Closing keynote: How e-patients and social media are transforming health care. Dave deBronkart, "e-Patient Dave."

2-3:30 p.m.
E-patient forum: how can social media make health care more patient-centered? — Mayo Clinic Center for Social Media patient/caregiver scholarship recipients lead the discussion, sharing their stories about using social media to improve their health care experiences and shape care for others.

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