Mayo Clinic Center for Innovation Hosts Symposium on Design and Transformation in Health Care

Friday, July 29, 2011

ROCHESTER, Minn. — Mayo Clinic Center for Innovation (CFI) will hold Transform 2011 – Designing Solutions. Inspiring Health, its fourth collaborative symposium aimed at changing the way health care is experienced and delivered, Sept. 11–13 in Rochester, Minn. Transform 2011 will feature nationally recognized speakers on topics focused on design thinking and innovation for new health care delivery models. Themes for discussion will include Design, Corporate Innovation, Global Models, Social Media, Games as Interventions, Apps for Health and Entrepreneurship.

"I'm very excited about our program and the associated activities for Transform 2011.We anticipate a record attendance of committed individuals from very different backgrounds, all passionate about thinking differently to solve the problems our health care system faces," says Nicholas LaRusso, M.D., medical director of the Center for Innovation, a gastroenterologist and the Charles H. Weinman Professor at Mayo Clinic.

YouTube videos of the executive planning team for this year's symposium highlight some of the 2011 aspects and topics this year and feature Dr. LaRusso.; Maggie Breslin, designer researcher from the Mayo Clinic Center for Innovation; and William Drenttel, member of the center's advisory board.

World-renowned journalist and commentator John Hockenberry will moderate this year's Transform symposium, and more than 50 speakers will be featured. Among them are Mariana Amatullo, co-founder, Designmatters Department, Art Center College of Design; David deBronkard ePatient and patient advocate; Dondeena Bradley Vice President, Global Design and Development of PepsiCo.; William Drenttel, director of Winterhouse Institute and publisher of Design Observer; Paul Grundy, director, IBM Healthcare Transformation; Chris Hacker, chief design officer, Johnson & Johnson; James Hackett, president and chief executive officer, Steelcase Inc.; Roger Martin, dean, Rotman School of Management, University of Toronto; Rebecca Onie, co-founder of Health Leads; Helen Walters, editor, Doblin/Monitor; David Webster, partner, IDEO; and Andrew Zolli, director of Poptech. A complete listing of presenters can be found at Transform 2011.

Transform draws attendees from around the world looking to connect with thoughtful colleagues from inside and outside the health care industry. Time for networking and collaboration is built into the symposium schedule to facilitate the discovery of new models of care that will transform the experience and delivery of health care. Additional information about the conference, including registration, can be found at Transform 2011.

The symposium will be held at Mayo Civic Center. Optional tours of Mayo Clinic and special affinity groups and workshops will precede the symposium on Sunday, Sept. 11. The symposium requires registration and is open to the public. Registration forms and fee information are available on the Center for Innovation website.

The public can follow symposium-related news and innovation at Mayo Clinic at the Center for Innovation Blog and symposium discussions on Twitter (hashtagt: txfm11). Social media will facilitate collaboration among participants before, during and after this exciting and transformational health care event. Media passes are available by contacting Francesca Dickson. For media who are interested in covering Mayo Clinic's Transform symposium but unable to attend, we will have a live web stream available upon request. Please contact Francesca Dickson for more information.

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