Tuesday, July 19, 2011
ROCHESTER, Minn. — Mayo Clinic has announced the creation of its Facebook page Mayo Clinic en español and the successful growth of @ClinicaMayo on Twitter. Both sites offer the opportunity for deeper engagement by patients and medical professionals within the Hispanic social media community, which will broadly expand the information and support available in Spanish on health issues.
VIDEO ALERT: Additional audio and video resources, including an interview in Spanish with Dr. Victor Montori, are available on Mayo Clinic's YouTube channel.
"Our desire is that Mayo Clinic offers an authentic and honest voice that promotes the interests of patients in an environment that is plagued by an otherwise unreliable and commercially biased source of information," says Victor Montori, M.D., endocrinologist and medical director of the Center for Social Media at Mayo Clinic. "Social networking tools such as Facebook and Twitter also allow us to listen to the patient's voice in a more clear and direct manner."
For several years, Mayo Clinic has been a social media leader among health organizations, with the most popular YouTube channel by a medical provider, more than 200,000 Twitter "followers," and an active Facebook page with more than 54,000 connections.
Now, with the creation of the page Mayo Clinic en español on Facebook and @ClinicaMayo on Twitter, which already has more than 1,000 followers, Mayo Clinic is one of the first leading U.S. medical centers to establish a robust Spanish-language presence in social media.
"The dialogue between health professionals and patients should lead to health services more responsive to the needs and preferences of patients, and that is our primary mission, in the clinic and online," Dr. Montori says.
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Emily A. Hiatt
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