Wednesday, January 26, 2011
ROCHESTER, Minnesota — VidaySalud.com, a Spanish-language website for consumer health information, has announced a collaboration with Mayo Clinic to bring medical expertise to Hispanic audiences in the U.S. and worldwide.
Doctors and researchers at Mayo Clinic will work with VidaySalud.com and its founder, Aliza Lifshitz, M.D., to provide breaking news in Spanish regarding innovations, treatments and advancements in health care. This direct collaboration between Mayo Clinic and VidaySalud.com is designed to increase the amount and breadth of important health information available in Spanish.
"In our quest to continue to provide Hispanic consumers with the quality health information they expect at VidaySalud.com, and to enrich their experience when they visit us, we're thrilled to have established this collaboration with the internationally recognized group of medical experts from Mayo Clinic," says Dr. Lifshitz, founder of VidaySalud.com, also known to the U.S. Hispanic community as Univision's Doctora Aliza. "Medicina al Día, the new channel on which we are collaborating, will give our users insight into leading-edge medical innovations and provide them with tips for healthy living from some of today's most distinguished experts in health," she adds.
Named to the "Best Hospitals" list by U.S. News & World Report for 21 consecutive years, Mayo Clinic cares for more than half a million people from more than 150 countries each year.
"This collaboration with VidaySalud.com will help more Hispanic patients find answers to their health questions," says David Hayes, M.D., cardiologist and medical director of Mayo Clinic's International Office. "We're excited to share the expertise of Mayo Clinic's physicians and researchers with VidaySalud.com and its worldwide audience."
VidaySalud.com is the largest source of health information in Spanish on the web. It is designed to enhance the relationships between Latino patients and their physicians by giving Hispanics the information, tools and skills they need to better communicate with their doctors, to ensure better compliance with physician instructions and to deliver better health outcomes.
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Emily A. Hiatt
Carl Kravetz VidaySalud.com 800-672-1713 (days) 310-995-3559 (evenings) firstname.lastname@example.org
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