Mayo Clinic Health System receives new name
Over 70 community-based health care organizations unite
In 1992, Mayo Clinic began partnering with nearby health care organizations to form a family of clinics, hospitals and health care facilities. Today, more than 13,000 employees and 900 physicians work to bring Mayo Clinic's model of care to patients in more than 70 communities in Iowa, Minnesota and Wisconsin. The organizations were renamed Mayo Clinic Health System in 2011 to unify the multiple locations under a common banner and better reflect the close working relationship with Mayo Clinic.
One system, one name
"Mayo Clinic Health System has evolved over time, and today our sites work together more closely with each other than ever before," says Rob Nesse, M.D., CEO of Mayo Clinic Health System. "We operate as one system and work together to provide our patients with the care they need, where they need it — whether that's in their hometown, a neighboring community or in Rochester. Our new name reflects that."
Committed to lifelong care
An extensive campaign accompanied the new brand. Its focus was to educate the system's hundreds of thousands of patients and community members about Mayo Clinic Health System's high-quality, lifelong care. The campaign initially focused on the name transition.
Later in the year, the campaign message focused on collaboration, using iconic images from American history as a metaphor for the great work that can be accomplished through the power of collaboration. "We're all on the same team to help you get and stay healthy, whether you're dealing with a sore throat or major surgery," says Mark Koch, chief administrative officer of Mayo Clinic Health System.
Improving patient experiences
Working as a system, Mayo Clinic Health System provides quality primary care as well as access to specialty care when it's needed. Throughout Mayo Clinic Health System, long-term changes are underway to improve health care experiences. Physicians and other health care providers share ideas, solutions and best practices and have access to all of Mayo Clinic's knowledge through tools such as AskMayoExpert, an electronic application that gives health care providers access to Mayo-vetted medical expertise.
"Because of our collaboration, we are able to access the best resources for our employees and our patients," says Mary Ackerman Borgschartz, a Mayo Clinic Health System employee in Lake City, Minn. "We work for a phenomenal health care institution with unlimited information available at our fingertips."
Doing more together
Increased collaboration also allows Mayo Clinic Health System to work together in new ways to ensure that patients continue to receive trusted and affordable care. "The change will help us...lower our operating expense and bring efficiencies we wouldn't have been able to realize previously," says Koch.
"By joining forces, we can do much more for our patients than any of us could alone," says Mayo Clinic President and CEO, John Noseworthy, M.D.