What "the Mayo Effect" means
Employee-created videos showcase dedication
"Create your summer blockbuster!" the voiceover urges on the promotional video for My Mayo Movie Challenge, a Mayo team-building contest that invited employees, students and volunteers in Rochester, Minn., Jacksonville, Fla., Phoenix and Scottsdale, Ariz., and the Mayo Clinic Health System to create videos about how they live the Mayo Effect.
59 videos, 125,000 views
The response was overwhelmingly enthusiastic. In 59 submitted videos, over 700 Mayo employees sang, danced and told stories about the Mayo Effect. Their short, frequently entertaining, consistently heartfelt videos, created using iPhones, smartphones, flipcams and digital cameras, offer a rich picture of system-wide dedication to putting the needs of patients first.
Winners were judged on creativity and quality of content, not quality of video production, although many submissions were quite polished. Employees who didn't create a video could still be involved in the judging process. Mayo used a star system, allowing employees to rate the videos. By the end of the contest, the videos racked up more than 125,000 views.
Winning video: "The Feel Better Movie"
The Food and Nutrition department at Mayo Clinic Hospital in Arizona took first place, showcasing groups of singing and dancing Mayo staff, providing, as the video submission noted, "the best care and service to our patients and visitors."
"Pass the Mayo"
Another popular video, "Pass the Mayo," mimicked a black-and-white silent film with title cards and a honky-tonk piano accompaniment. The message focused on how the Mayo School of Health Sciences puts patients first.
Award for community building
The initiative garnered Mayo Clinic a 2011 Ragan Employee Communication Award for the category of Social Media, Best Community Building – Video.
The Ragan website offered this commentary on the community building contest:
"Mayo offered the winners a catered lunch, recognition from leaders (a personal "thank you"), and a "Mayo Effect" mug. All employees who entered the competition received a certificate of participation.This kind of engagement works as people aren't competing for prizes, but, instead, are involved because they believe in the message they are creating. Mayo has a clear understanding of the culture it fosters and uses that to encourage employees to share their stories."
"A sense of camaraderie and compassion characterized the contest," says Ann M. Schauer, Public Affairs, "along with a healthy dose of competitive spirit."
Great submissions, camaraderie
Below is a list of the top five videos submitted.
- The Feel Better Movie
- Pass the Mayo
- The Mayo E(a)ffect
- Physical Medicine & Rehabilitation Patient Care
- Come Together Right Now Over You
"The pride and pleasure that employees take in living the Mayo Effect every day was truly on display," says Ann M. Schauer.